BRING OUT THE 'AWESOME' IN YOUR MARKET APPLICATIONS!
Yes you marvellous makers, it's THAT time of the year again where you are planning your markets for 2017. YIKES!
There're some newbie markets to try out, some ones you've been trying to get into and ones you want to return to.
What makes your application stand out from the bazillion* (may be a slight exaggeration) others that stall holder managers receive?
How you sell your biz to them is crucial to possible selection so here are some key points to consider:
Quality & Diversity of Your Product
Have a point of difference with your product. Stall holder managers get truck loads of applications- make sure yours stands out. If you're a returning stall holder, it's always helpful to tell the stall holder manager what new products you have - they are trying to diversify, meet the needs of their target audience and it's good for PR too.
High Quality, Clear & Recent Product Images
Please, please, PLEASE make sure you send images through AND of the best quality possible- shot on a white/light surface and background! Oh, and no filters either! This can alter your product and be misleading.
Online Presence and Social Media Activity
How's your online presence? (Do you have a website, Instagram or Facebook page that you update regularly?) Markets like to use social media as a form of marketing/promotions- reposting, tagging, liking, commenting etc is good for all of us. Check out your fave makers' online accounts and see what they do to promote their biz. Interact online with markets on their social media accounts and build a rapport with them - it's a new business network for you to tap into.
Triple Check That Market Application
Have you filled out the form correctly? Check each section again - often ace applications are relegated to 'not so ace' because of an incomplete form.
Websites, online stores, promotional material, publications and market applications are demanding more clear, quality images in order to use these in cross promotional opportunities, which is important for you and your biz. But not everyone is a photographer though....so how can you amp up your own rad photography skills without spending yonks on setting up a shoot at home?
Now, here are some cool photography tips to try out. Of course there's a bucket load of tutorials on YouTube but to save you time, we've asked some more fellow fab makers to share a few easy tips to try out at home on your mobile phone or compact camera....
Lauren Williams of Lauren Williams Jewellery suggests these tips on your mobile phone (Lauren uses an iPhone):
Bree Johns of Sir Trouble Handmade is another maker killin' it on product visuals! Here are some helpful insights into creating more effective visual content for your applications....
Thanks Bree and Lauren! Our last words come from Natalie Carter (Light My Fire Melbourne) with some sage advice for all those applications you'll be putting in:
Best of luck with your 2017 market applications!
- Seddon Makers Market Team :)